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Marketing

Digital Analytics Fundamentals

This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

Course Schedule

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