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CEO, Marketing

Ngành quảng cáo marketing

Ngành quảng cáo có 2 nhánh lớn: IMC (Intergrated Marketing Communication) + Digital Marketing
IMC gồm:
+ Media truyền thống (TVC, Print Ads, OOH, Radio)
+ Activation ( Event, POSM, Road Show)
+ PR

Digital Marketing gồm có 5 nhánh:
+ Production
+ Creative
+ Online PR
+ Digital Media
+ Social Media
Phân loại sẽ giúp hệ thống tư duy tốt hơn cho công việc

ngành quảng cáo marketing

ngành quảng cáo marketing


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